Human Resources Strategy
The Group firmly believes that the quality of human resources and the level of knowledge capital are important benchmarks in assessing the competitiveness of an enterprise. Long term development of the Group and personal development of the staff are closely interrelated and mutually reinforcing. This is a pre-eminent feature of the Group’s corporate culture and human resources management style.
Human Resources Management
The value of human resources in an organisation is effectively realised through the satisfaction of the actual and potential requests of both the corporation and its staff in a controlled manner. This is done mainly through systematic recruitment, training and incentive schemes which are key drivers for the healthy and sustainable development of the corporation; at the same time, continued concern and close attention to personal development can enhance the capability of the staff. Personal capability can be enhanced through skills development, training and job rotation.
At the end of 2011, the Group had a total of 15,822 staff, including 2,719 in the property business, 12,503 in property management, 600 in Hua Yi Design. By geographical location, 1,663 employees were working in Hong Kong and Macau and 14,159 employees were working in mainland China. The middle and senior managerial staff in all business lines and departments remained stable through the year.
Staff Training and Development
The Group encourages and supports the pursuit of personal enhancement and life-long learning by its entire staff. The Group launched an internal e-learning platform “海無涯網路學院”in 2011 that was warmly welcomed and hence actively used by staff at all levels. A total of 1,127 trainings of various types were held throughout the year 2011 and each staff attended an average of 10 training courses in 2011. This allowed staff from all levels to share information and knowledge in the different areas of the Group, and to enhance their management and technical capacity. China Overseas EMBA and China Europe International Business School (CEIBS) jointly organised a “China Overseas EMBA — China Europe” leadership development course. The leadership development course consisted of 6 modules and started enrollment in November 2011. The leadership development training course has proven an important new path to training up new senior management for the Group, thus providing a solid human resource foundation for the Group’s sustainable development.
“Sons of the Sea” and “Sea’s Recruits” Schemes
After assiduous promotion in recent years, the “Sons of the Sea” and “Sea’s Recruits” schemes have become recognised human resource brands in the mainland property industry. Staff recruited through these two schemes has steadily become an important element supporting the sustainable and stable development of the Group. In 2011, over 300 graduates from leading universities in China were recruited through the “Sons of the Sea” scheme and over 500 highly capable staffs were recruited through the “Sea’s Recruits” scheme. Ample human resources were recruited and this had effectively resolved the staff shortage problem typically encountered by a rapidly developing organisation like China Overseas.