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Overwhelming sale of Bay Line was recorded amidst bleak market in Shanghai Author:China Overseas Land and Investment Ltd.

On 26 August 2006, Bay Line in Shanghai was formally launched to the market for sale. Majority of the 200 first-batch units were immediately snapped up in 3 hours, posting a turnover of 300 million yuan. The sale brought about some climax in Shanghai’s property market, which had stayed silent for quite a period of time.

Although Shanghai’s property market had recovered a bit in early 2006 after the implementation of macro-control policies in March 2005, the market transaction dropped significantly again by August because of the new cooling measures including tightened foreign investment and interest rate hike.

Bay Line’s successful sale amidst such unfavorable market condition was a combined effort of the well-organized marketing planning, comprehensive information flow, as well as the unique features of the property and brand appeal of China Overseas Property.

During the sale, sales progress were frequently updated and broadcasted through big TV screens to keep the buyers well informed the whole progress. Interactive sale mode adopting both manual and electronic operation was applied. The sales launch attracted also buyers from other districts in Shanghai, and over 150 carpark lots were fully packed.

Bay Line was China Overseas’ most important project in Shanghai. The company works hard to enhance its quality and image, aiming to yield high on both profit and sales turnover.

 

 

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