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China Overseas Property held the Symposium on Sales and Marketing Author:China Overseas Land and Investment Ltd.

On 12-13 September 2006, the Symposium on Sales & Marketing for China Overseas Property was convened in Hanzhou. Presided by Mr. Kong Qingping, vice chairman and president of China Overseas Group, over 60 management and related staff from different regional offices attended the symposium.

The theme of the symposium was: Positioning, Product Launch and Branding. With talks and sharing, systematic review on past performances was conducted; detailing and fine-tuning of future sales and marketing tasks were consolidated. The symposium is crucial as to implement the company’s strategic plan, and to further enhance its competitive edges in mainland real estate market.

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