Retail spaces at The Wesley, Shenzhen fully sold out
Author:China Overseas Land and Investment Ltd.
On 24 November 2007, 86 retail properties located in The Wesley in Shenzhen were sold out within one hour after launch at an average selling price of 18,000 yuan per square meter. Over 800 customers were attracted to the sales venue.
The successful sale signified the formal set-up of the sales model for Shenzhen’s commercial properties: contract signing ceremony with branded commercial partners on the intention to co-operate was first arranged to build brand image and draw market attention; then followed by a promotion conference to put commercial properties for sale on the market. In the course, customers were classified into specific groups to cater for their unique purchase needs. And to guarantee 100% sales rate, three phases of sales were designed in orderly sequence on the sale day to fully utilize the customer base.
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