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September 20, 2008, China Overseas Property was once again accredited as the Leading Brand of China Real Estate Company for 2008, with brand value of RMB 9.891 billion yuan. The accreditation was given by China Real Estate TOP10 Research Team in its latest brand value research report. The report is jointly conducted by Development Research Center of the State Council, Real Estate Research Institute of Tsinghua University, and China Index Academy.

Built on its branding strategy, China Overseas Property has been upholding the brand core values of “Integrity, Innovation, Pragmatic and Striving for Excellence” and adhering to the operating philosophy of “Excellent Integrity, Excellent and Eternal Products” . Both the core values and the operating philosophy are well implemented in every aspects of its brand management in terms of product, service and corporate culture. China Overseas Property has further consolidated its country-wide leading brand position through its innovative product design and leading marketing trend since 2007, thus moving a big step further towards the ultimate goal of becoming a long-lasting enterprise with sustainable growth.