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Staff Development and Personal Growth

The Group has always regarded talent strategy as its most important strategy and human resources as its most precious resources. The Group had a total of around 5,600 employees. In light of the current business environment and development stage, the Group is firmly keeping an eye on “organisation” and “people”, the two core management elements in human resources to meet the medium to long-term development strategy and annual business objectives, by strengthening system and process buildup and striving to ensure the Company’s scale and profitability could be enhanced continuously and achieve strategic objectives steadily.

First-class business requires first-class talents. The Group is building a specialised staff development path based on business needs that caters for both job qualification requirements and staff sustainability to further enhance development capacity on employee differentiation at different levels, at different career development stages, and in different business lines to improve the quality of staff training continuously.

During the year, through the “bringing in and going out” strategy, the Group has developed an all-round training system covering all staff and by level. It promotes intensive development in business and enhancement in management, thereby developing an open China Overseas, a learning China Overseas and an innovative China Overseas.

During the year, the Group conducted approximately 1,800 training courses with a total attendance of over 30,000 persons. Offices at different levels organised a series of training activities in line with their respective business situations, staff needs and team building. During the year, in response to the “bringing in and going out” strategy, the Group focused its training efforts on management, provided five special trainings on Motivation Workshop for senior management, and actively provided opportunities for senior management to communicate with various sectors and provide benchmarking study to broaden their horizons. Under the training brand of “E-learning Academy of China Overseas Property”, the subsidiaries also organised various thematic and series training courses during the year to develop more key staff.

During the year, the Group expanded its recruitment channel, built a scientific talent assessment mechanism, and strengthened recruitment management continuously to further enhance the continuity and sustainability of its business. Meanwhile, the Group also intensified talents building in campus recruitment and social recruitment to improve the precision and foreseeability for talents attraction.

For campus recruitment, the Group launched its first 2017 study programme in 2017, strengthened school and enterprise partnership, organized campus-based China Overseas Camp and corporate campus club to recruit high-potential students as campers, and arranged internship for them in the Company. It acted as a mean to screen out pool of potential talents in advance to the “Sons of the Sea” recruitment. In 2018, the “Sons of the Sea Recruitment Scheme” will be launched in full swing at Tsinghua University in September. It plans to connect 12 websites nationwide, relaunch offline lectures, and enhances the employer brand of “Sons of the Sea” recognition and coverage by using an innovative new media promotion methods and attracts more qualified personnel. The scale of this “Sons of the Sea Recruitment Scheme” will set a new record high. For social recruitment, the Group achieved dual improvement in “quality and quantity”. During the year, the Group firstly launched a centralized Sea’s Recruits scheme regionally to replenish matured talents quickly to meet the rapid business growth.

During the year, over 1,000 talents were recruited for different business lines of the Group, thus making sure adequate and quality manpower is available for the Group’s rapid business growth. With its outstanding image as an employer and recruitment brand, the Group received numerous honors and awards during the year, like the “China Best Employer Award 2017”.

The Group continues to apply the “people-oriented” philosophy to its management and services, placing emphasis on building a simple and harmonious interpersonal relationship and corporate atmosphere. It also helps staff to achieve work and life balance, by organising interest groups for badminton, basketball, football, tennis, swimming and physical fitness which staffs’ families are also welcomed to participate. The Group strives to boost the sense of belonging among staff as well as effectively reduces the staff turnover rate.

The Group respects the social values of its employees. Positive incentives are offered to employees in terms of cultural, career and work rewards through the building of a corporate culture, continuous expansion of a growth platform and timely review of remuneration and benefits. While helping staff to manage their visions and make their career plans, the Group also organised various social charitable activities, to lead both the Company and staff to contribute to the society.